What you’ll learn

• Ready‑to‑use marketing plan (offline + digital) to get residents in 30–90 days
• Medicaid/managed care basics; credentialing overview and where it fits into your plan
• How to host an effective Open House that leads to move‑ins
• Building relationships with placement agents, hospitals, case managers, and community partners
• Simple CRM / inquiry tracking to measure what works
  

Included tools

• Marketing Plan for Newly Opened ALFs & Group Home
• Placement agent outreach scripts

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